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PRESS RELEASES - FUTURE SHOP
Future Shop Launches GPS
Snitch Across Canada, Becoming the First Major Retailer to
Introduce a Portable Consumer Vehicle Security and Tracking
Solution
GPS Snitch gives consumers the power to protect their vehicle
and track it in real-time using the Internet,
text message, and BlackBerry® smartphone
Calgary, Alberta – April 9, 2008 – BlackLine GPS Inc. ("BlackLine"), a leading location-based services company, announced today that it has secured an order for its GPS Snitch(R) product from its distributor, Guardian, for distribution to Future Shop, Canada's leading consumer electronics retailer and e-tailer.
"Future Shop is excited to bring the innovative GPS Snitch to our customers to help them easily track and protect their vehicles," said Martin Caines, Director of Mobile Audio Merchandising, Future Shop. "As of April 18, customers will have access to the new GPS Snitch in any Future Shop's 131 stores across Canada or online store at futureshop.ca."
"We are very proud to partner with Future Shop," said Paul-Andre Savoie, CEO of Guardian. Further adding, "Many customers have multiple vehicles and GPS Snitch's portability allows them to protect the vehicle they're driving any given day. This key differentiator is one of the aspects of GPS Snitch that attracted our interest in BlackLine's solution."
"GPS Snitch breaks new ground by combining industry-leading GPS technology within a solution that provides effective vehicle security, features that improve family safety and the degree of connectedness," said Mr. Patrick Rousseau, President and Co-founder of BlackLine GPS Inc. "When designing GPS Snitch our absolute priority was to create an easy, out-of-the-box experience that anyone could use. This meant a well conceived user interface, a simple and valuable feature-base, and well-implemented underlying technology."
GPS Snitch is available from Future Shop retail stores nationally and on-line at HYPERLINK "http://www.futureshop.ca" www.futureshop.ca beginning April 18, 2008.
About GPS Snitch
GPS Snitch delivers effective security through intelligent
motion sensing technology and text message & email alerting,
safety through improved awareness and interaction, real-time GPS
tracking, and location sharing to the user's peer-group. It
combines best-of-breed GPS tracking technology, always-on
wireless connection, internal rechargeable battery, internal
antennas, and intelligent motion detection technology within a
compact, portable package. GPS Snitch is completely
self-contained, requires no installation, and is small enough to
be hidden within any care, truck, motorcycle, recreational
vehicle, briefcase, bag, golf bag, etc.
About BlackLine GPS Inc.
Based in Calgary, AB, BlackLine GPS Inc. engineers
exceptional customer experiences that couple GPS and wireless
technology. BlackLine leads the market in location-based
awareness and tracking by providing high-value, practical, and
easy-to-use products and services. BlackLine markets products
under the brands of GPS Snitch, Loner GPS, and Blip. BlackLine
owns end-to-end solutions that encompass dedicated wireless
devices, smartphone application software, back-office server
infrastructure, billing systems, and convenient user interfaces.
For more information, go to www.blacklinegps.com.
About Guardian
Based in Laval, Quebec, Guardian offers innovative products
for the general insurance industry, including the "Padlock(MC)"
electronic vehicle immobilizer, the revolutionary aluminum oxide
etching system "DNA1(MC)", the integrated computerized key
management system "Keybank(MC)", the program for young drivers "Apprentice(MC)",
and GPS Snitch(MC). It was founded by Paul-Andre Savoie who is
recognized for his role in the creation of Boomerang in 1994 and
in 1999 the design of Mobilus, a GPS stolen vehicle tracking
system and Mobicom, a real-time fleet management system. For
more information on Guardian, visit
http://www.manageyourrisk.info
About Future Shop
With 131 stores across the country and the nation's premier
web store
www.futureshop.ca, Burnaby, BC-based Future Shop is Canada's
largest national retailer and e-tailer of consumer electronics.
